Some basic techinques on how to make a simple textual logo look appealing to the eye.

Here’s a result we will try to achieve:

1) Create a new canvas, not too big, I used 500*500, and use the type tool to put the text on.
I used trajan pro, using a nice light gray color. To make the end result even better, I also made one letter stand out, by making it red.

2) Now you have the basic text setup, apply the following layer options:

Create a slick business logo - Part 2 >>>